Frequently Asked Questions
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      2. 3. One-to-Many (Live Shopping)
      3. Frequently Asked Questions

      Best practices of a live event

      Best Practices for Running a Successful Live Shopping Event with Onlive.site

      1. Prepare Well Before the Event

      • Define Clear Objectives: 
        • Determine the goals of the live shopping event (e.g., increase sales by 20%, boost brand awareness among a target demographic, or engage new customers). For example, if targeting millennials, focus on trends and innovative product demonstrations.
        • Identify key performance indicators (KPIs) such as viewer engagement rate, conversion rate, or revenue generated to measure success.
        • Keep in mind that live shopping is a long-term strategy. The more consistently you host events, the better you'll get at engaging your audience and achieving goals.
      • Curate Products Strategically: 
        • Select products that resonate with the target audience, such as eco-friendly items for sustainability conscious customers. Include bundles like a skincare routine kit to offer extra value.
        • Showcase limited-time or exclusive products to create FOMO (Fear of Missing Out).
        • Learn from examples like Decathlon, which focuses on niche products for targeted audiences, such as sports equipment demos or specific exercise tutorials.
      • Train Your Host(s): 
        • Choose hosts who are relatable and charismatic. For instance, if selling fitness equipment, a fitness influencer can demonstrate product use while engaging the audience.
        • Train hosts to respond to live chat questions and adjust their presentation based on audience feedback in real-time, as engagement drives conversions.
      • Set Up Your ONlive.site Technology:
        • Test all ONlive.site features, ensuring interactive elements like live chat and shoppable links work smoothly. Simulate a full event to troubleshoot potential issues.
        • Use a professional setup: high-quality cameras, stable internet, and optimized lighting to ensure a seamless experience.
        • Re-stream to platforms like YouTube or Instagram Live to maximize reach.
      • Promote Early:
        • Create teasers, such as short behind-the-scenes videos or countdowns, on social media to build anticipation.
        • Send newsletters with event details and calendar invites, ensuring reminders are sent close to the event date.
        • Use banners or carousels on your website's homepage to promote the event.


      2. Bring Traffic to the Event

      • Use Multi-Channel Marketing: 
        • Run email campaigns with personalized subject lines like "Don't Miss Our Exclusive Live Shopping Event!" and include direct links to the ONlive.site page.
        • Promote the event using social media ads and engaging posts with countdowns to build excitement.
        • Ensure all posts provide clear details about the event: date, time, how to join, and what to expect.
      • Build Hype with Exclusive Content:
        • Share sneak peeks of featured products, such as unboxing videos or "What's in Store" reels.
        • Offer incentives like exclusive discounts or gifts for early registrants to build anticipation.
      • Use Influencers and Partnerships:
        • Partner with influencers who align with your brand to co-host or promote the event. For instance, a tech influencer can attract viewers to a gadget launch.
        • Collaborate with complementary brands to cross-promote the event and expand your audience reach.
      • Create Urgency:
        • Use messages like "Limited seats available" or "Only 24 hours left to register" to drive urgency.
        • Announce event-only promotions and exclusive product launches to generate excitement.


      3. Boost Engagement During the Event

      • Interactive Features
        • Encourage questions through ONlive.site's chat feature and answer them live to keep the audience involved.
        • Include polls or quizzes during the event to engage viewers and gather valuable insights.
        • Implement live surveys, as these are proven to increase participation rates and provide real-time feedback about your audience's preferences.
      • Dynamic Visuals
        • Show lifestyle shots that illustrate how products are used. For example, demonstrate a coffee maker brewing coffee while discussing its features.
        • Incorporate motion graphics for discounts, such as "Flash Sale: 15% Off!" banners.
      • Real-Time Discounts and Offers
        • Launch time-sensitive promotions like "Buy within the next 10 minutes and receive an extra 5% off!"
        • Use real-time purchase updates ("Alex just bought this item") to create excitement and social proof.
      • Engage with Viewers
        • Acknowledge participants by name or highlight interesting comments. For example, "Great question, Sarah!"
        • Feature user-generated content shared before the event, like tagged social media posts of your products.
        • Hosts can build emotional connections by calling out viewers and thanking them personally.


      4. Encourage Transactions During the Event

      • Simplify the Purchase Process:
        • Use clear "Add to Cart" buttons linked to ONlive.site's shoppable features, ensuring checkout is seamless.
        • Highlight benefits like free returns or easy payment options to build trust.
      • Offer Exclusive Deals
        • Promote event-only bundles, such as a "Live Shopping Exclusive Pack" at a special price.
        • Provide free shipping for purchases made during the event.
      • Use Social Proof
        • Showcase testimonials from satisfied customers to build credibility. For example, share clips of prior event attendees praising the products.
        • Announce recent purchases during the event to create FOMO (Fear of Missing Out).
      • Limited-Time Offers
        • Emphasize time-sensitive deals with countdown timers. For instance, "This offer ends in 5 minutes!"


      5. Remarketing with Shoppable Videos

      • Repurpose Event Footage
        • Edit key moments from the live event, such as product demos or engaging host interactions, into shorter clips.
        • Add captions or overlays with direct links to purchase products.
      • Distribute Across Channels
        • Share videos on social media platforms, including Instagram Stories, YouTube Shorts, and TikTok.
        • Use email campaigns to send curated highlights of the event with shoppable links.
      • Follow Up with Attendees
        • Send personalized thank-you emails to attendees, including links to products they interacted with or viewed during the event.
        • Offer a small discount or loyalty points for post-event purchases.
      • Leverage Onlive.site Analytics
        • Analyze data such as peak engagement times, participation rates, and the most viewed products to refine your strategy.
        • Use insights to identify high-value customers and retarget them with exclusive offers.

      By following these best practices, including insights from Decathlon's live shopping strategy and leveraging ONlive.site's powerful features, you can create engaging, high-performing live shopping events that drive conversions and long-term customer loyalty