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Austria Special Case - Managing Test Drive Reservations at Shopping Malls

How are weekend test drive locations managed and what is the role of the admin in reservation management?


Weekend Test Drive Locations

  • Location and Purpose:

    During weekends, test drive cars are located at shopping malls. Local dealers can direct customers to these locations for test drives.

  • Geolocation and Booking:

    Shopping malls are treated as dealer groups for geolocation purposes within the Instant Booking tool. Users can book test drives at shopping malls directly via an online map available on market and dealer websites.

 

Admin Role and Reservations Management

  • An IMPORTER user (admin role: Lisa) oversees all reservations for shopping mall test drives. This includes viewing and managing all bookings in a single calendar.

 

Dealer Promotion:

  • Local dealers promote shopping mall test drive iframes on their own websites.
  • Each iframe URL includes a unique code (e.g., &olOrigin=online_[DEALER ID_DEALER NAME]) to track dealer-related reservations.
  • [Access shopping mall iframes for related dealers here]


Event Day Reservation Management: 

  • Inactive Units:

The day before each shopping mall event, the admin must set the connected service units to "inactive" in the service template "ShoppingMall_Web Reservation Service" so that no additional reservations are made by web users during the event days.

  • Reservation Management: During the event, the admin will manage:
      1. Pre-booked meetings from previous days from service "ShoppingMall_Web Reservation Service" .
      2. In-person reservations made during the event - The admin can handle in-person reservations for instant driving using the service template "BOOK NOW DRIVE NOW." Additionally, a link to this service can be shared with event participants via QR code, allowing them to make self-service reservations for available slots during the shopping mall event. 
        All reservations from both (ShoppingMall_WebReservations and BOOK NOW DRIVE NOW) will be visible in one single calendar of each shopping mall

 

Test Drive Preferences and Dealer Influence

  • Preferred Dealer Information: The admin notes the user’s preferred dealer in the “Agent Comments” field of the reservation.

  • Tracking Dealer Impact:

    • Download the appointments table to view dealer influence.
    • The “Origin” column displays related dealer information (e.g., &olOrigin=online_[DEALER ID_DEALER NAME])

 

Excel Sheets for Reservation Data

  1. RawData_Dealer Info:
    Includes information about shopping malls and related dealers. Columns indicate visibility on maps.

  2. Raw Data_Importer Planning:
    Connected to public iframes under the service name "ShoppingMall_Web Reservation Service".

  3. BookNowTestNow Events Date:
    Allows instant reservations during events via the "BOOK NOW DRIVE NOW" service.



By following these guidelines, you ensure smooth reservation management for test drives at shopping malls while maintaining visibility into dealer influence.