2.3.1 “BOOK NOW, DRIVE LATER” EVENTS

BOOK NOW, DRIVE LATER?

Purpose of Event

• Showcase a car model in a showroom to generate test drive bookings for the days following the event. The test drives do not happen within the same day.
• Bookings follow the Business as Usual workflow but are tracked separately from regular bookings for analytical purposes.

Steps to Manage Event Bookings

1. Generate an Event-Specific URL

• Go to the Services section in the backend system.
• Locate the service template: “1. TD Book Now, Test Later (public landing pages and event URL)” and click on the sharing button.
  
• A pop-up will display two URLs. Use the URL for “Event: BOOK NOW, TEST LATER.”

2. Create a QR Code

• Convert the event-specific URL into a QR code using a QR code generator (e.g., me-qr.com).
• Share the QR code with the sales team and display it on posters, roll-ups, or iPad screens at the event.
• Attendees can scan the QR code to make bookings directly from their mobile devices.

3. Track Event Bookings in the System

• Bookings made via the event-specific URL will be recorded with the SOURCE field as “Online-Event-Book NowDrive Later.”

Manual Booking by CUPRA Masters

If attendees need assistance booking:

1. Access the Services section in the backend.
2. Select “1. TD Book Now, Test Later” and click the calendar icon to open booking details.
3. Enter the booking information, including:
   • Date and time.
   • Attendee details.
4. Set the SOURCE field to “Manual-Local Event.”
5. Add relevant comments about the event in the Comments section.
6. Confirm the booking:
   • The user will receive an email with a validation code.
     
   • Request the attendee to share this code to finalize the booking.
   • Note: The booking cannot be completed without this code. Within this e-mail, part of the T&C for the test drives get accepted by the user. Therefor, it is very important that the user uses their own e-mail and accepts these conditions by providing the validation code.

Internet Connection

Ensure a reliable internet connection at the event venue to facilitate online workflows and manual bookings.

Adjust Car Availability (If Applicable)

• Event During Test Drive Hours:

  • The car used for display must be marked Unavailable in the Business as Usual Test Drive template.
  • Adjust availability as soon as event dates are confirmed to prevent double bookings.
  • In case of any questions, please contact our support team to assist you hereby.

• Event Outside Test Drive Hours:

  • No changes to car availability are needed.

By following these steps, bookings from the event will be properly tracked and managed, ensuring smooth workflows and accurate analytics.