Imagine that an end user/customer walks in to a dealership and wants to take a test drive right then or at another time. In this case, the process is very similar to the previus except that “Walk-in” must be selected in the SOURCE field.
All Test drives must be processed through the system regardless of the source (Online, Telephone call, Walk-in, Events, Switchboard, etc.) for tracking purposes and measurement analysis of the results from the campaigns in various markets.